An Eloquent Spokesman for the Tip of the Spear
Scales on War: The Future of America’s Military at Risk. Maj. Gen. Bob Scales, USA Ret. U.S. Naval Institute Press. 235 pages. $29.95
By Lt. Gen. Daniel P. Bolger, U.S. Army retired
The story goes that a big advertising firm inherited a huge account to promote a new brand of dog chow. A crack creative team ponied up for a well-known pop song and converted it to a canine-friendly jingle. Clever commercials blanketed the TV channels. Colorful, catchy, full-page print ads touted the product. Social media brimmed with winsome snippets. Pet owners offered...